Steve Jobs stopped in Japan for possession of ninja stars !

Steve Jobs and ninja stars are unusual a pairing , but undoubtedly brilliant. According to a news magazine published by the Japanese SPA !, Jobs was stopped Kansai International Airport last July because the metal detector had been activated from his bag . Inside the briefcase were found of ninja stars , a family holiday in memory of Japanese land .

The security personnel prevented boarding Jobs on his private jet with potentially dangerous weapons . SPA ! Jobs said that he reasonably replied , stating that it had no intention to divert his private plane (as blame him ?) and no longer visited Japan.
The story, told by a tabloid , it certainly taken with the tongs , but seems to have been partially confirmed by a source. Takeshi Uno, a spokesman for Kansai Airport , said that a passenger has actually attempted boarding with " shuriken , "or the ninja stars , but it was locked. The spokesman can not disclose the identity of the passenger because of privacy regulations passengers, but said that the star has still had to throw away the unusual souvenirs.
Apple declined to comment about the affair. We propose again to open the image posted by FastCompany, very nice .

3:09 PM by Unknown · 0

Jef Raskin and his relationship with Steve Jobs

Paul Siebel last year published a book entitled Coders at Work. The book is a collection of old interviews with 19 leading figures in the firmament of software development, it is 15-20 pages for each character .
Among the many respondents there is also Jef Raskin, the creator of the Macintosh project at Apple.
The interview talks about back in 1986 and tells the very interesting background on the figure of Steve Jobs in Apple. Here we report the translation of basic steps :

What I suggested was a computer [ the Macintosh ] it was easy to use, that would merge text and graphics and costs about $ 1,000 . Steve Jobs said that it was a crazy idea that would never have sold and did not want anything like that. He tried to close the project.

So I kept away from Jobs and went by the then general manager Mike Markkula talking about my idea in all its details . Fortunately , both the then president Mike Markkula Scott told Jobs to leave me alone .

We managed to build prototypes and even different versions of the Macintosh and its software , and continued buoyant [ ... ] We tried to keep the project away from the interference of Jobs . For the first two years , Jobs had tried to kill the project because he could not understand what it was.

I was amused by a recent article in Newsweek in which he claimed , " I still have some good project in Serbia. " He never had any projects. He has never designed a single product . Woz (Steve Wozniak ) designed the Apple II . Ken Rothmuller Lisa and other projects . My team and I designed the Macintosh. Wendell Sanders designed the Apple III. What Steve Jobs has planned ? Nothing.

[Via The Reinvigorated Programmer]

5:38 AM by Unknown · 0

The retinal display iPhone 4 is different from the new iPod [video]

Among the products presented by Steve Jobs Apple last conference, the surprise has certainly generated the new iPodTouch fourth generation, especially for the new display screen.But the iPhone 4 will be identical to ?

 

Portal 9to5mac has posted online a video demonstration rather eloquent. Look and judge for yourself.The viewing angle is definitely higher on that melafonino sull'iTouch 4G.

The screen of the last born in the house then Apple is not qualitatively identical to the display screen of the iPhone? 

6:10 PM by Unknown · 0

Ping has reached 1 million users in 48 hours

First milestone for Ping, The social network music from Apple : 1 million users have registered in the first 48 hours release of iTunes 10. This is one third of total users who have so far downloaded the new iTunes 10.

It must be said that this initial success was largely due to strong user base in iTunes offers : during the last Apple Media Event was announced that iTunes boasts 160 million registered users by credit card . A Table will cost very little to attract these users , while at 'iTunes Store Ping will be conveyed through a number of clients , this is nothing short of marketing strategy of Apple.
[Via 9to5mac]

8:19 AM by Unknown · 0

Steve Jobs defended the iTunes 10 icon

Victim of widespread criticism from users and experts , the new icon in iTunes is apparently not being appreciated as Apple thought . But Steve Jobs defends ...

 As you can see the old icon depicting a CD has now been completely renovated since, as said Steve Jobs, "iTunes is about to overtake the sales of physical CDs and it is time to remove any reference icon“.
Some people liked the new icon for its simplicity , but many have criticized , saying that it seems made by " amateurs " .
Steve has just responded to one of the many emails received criticism icon , typing a symptomatic "We disagree ", " we disagree " .
The news is at least obvious, but take the opportunity to ask you if you like this new icon or not!
Respond well in the comments ...

[Via ]

8:15 PM by Unknown · 0

Apple with new Apple's TV?

Apple has just pulled a new Apple TV which has no storage, no purchases. It's now a streaming-focused device with an in a small matte black enclosure we're calling "the hockey puck." New Apple TV rents new HD movies for $4.99, TV episode rentals for 99 cents. ABC and Fox to start. Includes Netflix streaming as well.

Steve Jobs explains,

On the back it’s really simple. It’s got the power supply built in. One HDMI connector. And if you have Ethernet, it’s built in, but if you don’t we’ve built in WiFi. You plug in these two cables and it’s on your network, and that’s all you have to worry about.

It’s got a great remote, and it’s really easy. It’s all HD (when the content’s available. We’ve gone to the rental model, there are no purchases anymore. There’s no storage, because it’s all rental. It’s so affordable you can rent something several times for less than buying it. And you can stream from your computer

Good move Apple? No purchases. No storage. Streaming, no syncing. It's all about Rentals?

8:59 PM by Unknown · 0

Apple Introduces iTunes 10 [ Features Ping ]

Steve Jobs has just introduced the new major update of iTunes, the tenth major version with New logo, looking good. New hybrid view, 5 or more songs from the same list view and you’ll get album artwork. The most exciting feature is bing, it's a social network all about music. It’s like Twitter and Facebook meet iTunes.

Post thoughts and opinions as you want to, custom song and album charts, over 17,000 concert listings, and Ping is open to over 160m iTunes users immediately. We’re starting with a very large base with iTunes users, and they can sign up for Ping immediately. It’s pretty cool, and I’d love to show it to you right now.

iTunes 10 will be available today by anytime! we will keep you informed.

8:29 PM by Unknown · 0

iPod Nano From The Apple Event [First Look]

After pointing out and showed the evolution of different iPod nano Steve Jobs asked the audience how they were going to make it better . The answer was to remove the clickwheel and aesthetically the new nano looks like a square with a multi-touch interface , 46 % smaller, 42% thinner Clips, hook , buttons for volume, Voice Over Radio and 24 hours of autonomy.

Available in 29 languages well you can listen to music , podcasts , use Nike + (it has the integrated pedometer ) , listening to radio , watch the time like a clock ( fought for the recent rumors ) .

The demo session highlighted the functionality of the product, although it seems too small for multi-touch interface . The usability of the device is extreme. The latest gem is that Steve Jobs has shown is the ability to rotate the interface to use the device in any direction.

It will cost $ 149 for the 8GB version and $ 179 for the 16GB version , available in the same Shuffle colors.

7:56 PM by Unknown · 0

iPhone 4-style camera Leica

When he announced the iPhone 4, CEO Steve Jobs compared it to the legendary Leica camera, known for its strength and had introduced a command that is still used today. Today we show you a mini-guide on how to make the back of your iPhone 4, similar to the famous Leica M series camera

 In this mini-guide, just follow three simple steps is the back of your iPhone 4 will look like a Leica M8. The symbol has been replaced in IP4 M8.
Here's what you need:

    * Link to download the image of the Leica download;
    * A transparent housing.
Well, all you have to do now is:

    * Print just the outline of the Leica that you downloaded from the link above and cut out everything.
    * Take good measure and cut small holes near the camera and flash present on the iPhone 4.
    * Now you just need to place the template on the back of your device, attach the clear cover and you're done.[forums.macrumors]

12:41 AM by Unknown · 1

Will soon be an update to improve the performance of the iPhone 3G iOS4

Steve Jobs confirmed that Apple will soon release a software update for the iPhone 3G only to improve the performance of the IOS 4 device.

 

With the latest version of Apple software, in fact, the performance of the iPhone 3G, both in terms of speed and consumption, have been affected and many users have complained about this situation.
Responding precisely to one of these users, Steve Jobs confirmed that soon will be released this update since its aimed at improving the overall performance of the device.

[via] 

11:26 AM by Unknown · 0

Apple seen as a kind of new religion by its users?

The journal New Media & Society is an article that appeared on some market researchers describing Apple as a new religion. Steve Jobs would be seen as the Pope can make strong their "faithful".

Apple has become very famous and powerful in the world market, we all learned. Indeed, some market researchers believe Apple is seen as a new religion, where Steve Jobs is the Pope, can encourage and make strong the "loyal" customers.According to the thought of Heidi Campbell, all Apple-Fans trust almost blindly to all products marked with the Big Apple, even if they could show some failure to use (surely this means the iPhone antenna case 4). IPad is the iPhone that would be more objects of religious worship and are not considered as a simple cell phone or tablet.Going back in time, Steve is also seen as a Messiah, first fired and then returned, bringing the company on the path to success.Again you can not miss the "bad" situation, the devil. In the past Microsoft was considered the fiercest competitor trying to beat Apple, but now entered a new stage character, the giant Google.
[source1] [source]

4:43 AM by Unknown · 0

Steve Jobs Influenced ABC and Disney [Video]

Anne Sweeney, who oversees ABC and Disney's cable TV networks, talks about how Steve Jobs influenced the network and the TV show Lost in particular. 

[via]

2:50 PM by Unknown · 0

H3G also receive of the iPhone 4 is better than iPhone 3G

-If not enough words of Steve Jobs and testing of many users, now comes the confirmation of the operator H3G: iPhone 4 has better reception than 3G!

 "The iPhone 4 - say 3 - is more" sensitive "in receipt of about 3dB compared to the previous model 3GS, the success rate of calls has improved by 6 percentage points and the transition time between Italy and the network of 3 manager host (and vice versa), in cases of roaming has been reduced by 40%. Even if the iPhone's 4 data showed a "uplink speeds about 10 times higher than those available with the previous model

3 confirms the same then the decrease in signal: "there is a strong signal attenuation in all cases where the terminal is challenged to bring together the two external antennas, the mobile phone (right side) and Access / Bluetooth (left side).

But this "decline" does not affect normal use of the device as a phone, which indeed behaves perfectly:

"Ultimately, despite this problem, 3 Italy was able to verify that the iPhone 4 works better iPhone 3G in terms of radio and remains convinced that the iPhone will become the fourth best selling phone ever, as suggested the peak sales during the first 3 weeks from launch, with more than 3 million copies sold. At the same time Italy and 3 'ready to announce tenders for the marketing of the iPhone 4 will form a complete revolution in Europe and marks another historic step in the process of market innovation that has always inspired the philosophy of the first operator UMTS in Europe " [via]

7:28 AM by Unknown · 0

Fortune elect Jon Ive and Steve Jobs as the most brilliant men in technology

Comes an important recognition for the two men most of all are contributing to the success of Apple in recent years, Steve Jobs and Jonathan Ive.

 The first needs no introduction, while Jon Ive just remember that it is the engineer behind all designs of recent Apple products, iPod, iMac for up to three iPhone models.

 Respectively Steve Jobs has won the award for Best CEO of the Year, while I've Best designer technology.
This is the motivation that brought Steve Jobs to win the award: "Shake a sector may be lucky, four is revolutionizing intelligence," referring to iTunes in music, digital movies with Pixar, the iPhone for telecommunications and to ' iPad for mobile computing, "It 'a visionary, a micromanager and a showman." [via]

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1:12 AM by Unknown · 0

Jobs : Video Uploads Coming In The Future

Again one emailed Apple CEO Steve Jobs to ask about this issue and express disappointment at the inability to directly upload HD content to the web while on the go. In an email reply, Jobs notes that the ability to upload HD content over the air is coming "in the future".

You can upload them via a Mac or PC today. Over the air in the future.

Sent from my iPhone

While Jobs gives no timeframe for when we might see such a feature, it does give users looking for this capability some hope for the future. HD video uploads via 3G would obviously place a greater strain on carriers' networks and also eat further into customers' data limits. For that reason it might make sense for Apple to either roll out the feature as a Wi-Fi-only at first, and perhaps offering it via 3G further down the road with user-selectable options for varying export quality.

[via]

2:24 AM by Unknown · 0

iPad iOS 4 Out time

Announcing the iOS 4 by Steve Jobs, said he had availability for the iPhone in June and during the fall for the iPad.

Since then, many people are looking to have the launch date on this iOS 4 iPad, given the features it offers!
Recently, information has been unveiled to advertisers as what DST, Apple's advertising platform would not be operational before November iPad on ... What makes one believe that the OS come out on the aircraft at the same time.
Of course, one could also imagine that iOS 4 will be available several days before DST.
The iPhone has been the iOS4 June 21 when the first advertisements will be shown only on July 1 ...
Note :
When apple releases the iOS 4 for iPad you will find it Automaticly Here
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5:56 AM by Unknown · 0

[Steve Jobs] stevejos gives Russian President iPhone 4

Steve Jobs gave an iPhone 4 to Russian President Dmitry Medvedev during his visit to the Apple headquarters in Cupertino, California.

Medvedev then became the first Russian citizen to receive Apple's newest gem, the same as in day today has meant that thousands of people had to line up in long rows before the Apple Store to buy one.

According to mobile operator Beeline, also, the iPhone could make his fourth appearance in the Russian market, not September 1st. There is still a long way to wait then.

Via : iClarified
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3:34 PM by Unknown · 0

Steve Jobs told Mashable that iPhone will Syncing by WiFi "someday"

Mashable Asked Steve Jobs about if they thinking about make syncing between iPhone and the PC may be in the feature using the Wi-Fi.

for more quickly and easy and he Answered with Yep may be that in the feature and we hope and waiting for more hot news about iPhone.
Thanx Mashable

3:50 PM by Unknown · 0

Steve Jobs on Lack of Custom Wallpapers in iOS 4 for iPhone 3G

As has been widely discussed, while the iPhone 3G and second-generation iPod touch are compatible with Apple's iOS 4 released yesterday, they do not support all of the features of the updating operating system. Multitasking has been the highest-profile feature unsupported by these older devices, but Apple has also noted (iPhone, iPod touch) three other unsupported features: Bluetooth keyboard support, home screen wallpapers, and data protection.

The inclusion of custom home screen wallpapers has been questioned by a number of users, as it does not initially appear that the feature should require particularly advanced hardware.

The icon animation with backgrounds didn't perform well enough.
via [ macrumors ]

7:02 AM by Unknown · 0

Apple CEO Steve Jobs Live at D8 with [video]

Apple CEO Steve Jobs chatted earlier this evening at the D8 conference. If you were not lucky enough to have been at D: All Things Digital Conference (aka D8 Conference) and missed out on the live updates from the official blog, here is a short summary video, along with complete transcript to catch up on all the bits that happened during Jobs’ interview on stage.

5:54 pm: In a few moments, Steve Jobs will once again take the Dstage for the opening session of D8.
6:21 pm: Following a welcome from News Corp. (NWS) CEO Rupert Murdoch and a few introductory remarks from Walt and Kara, the pair welcome Jobs to the stage.
6:22 pm: The first question is about Apple surpassing Microsoft in market valuation. Jobs says “It’s surreal, but it doesn’t really mean anything.”
6:23 pm Walt references Jobs’s recent “Thoughts on Flash” essay. Even if everything you say is true, is it really fair to consumers to be so abrupt and cut them off, he asks? Jobs doesn’t seem to think it’s unfair. “Apple is a company that doesn’t have the most resources in the world, and they way we’ve succeeded is to bet the right technological horse, to look at technologies that have a future. We try to pick things that are in their springs. And if you choose wisely, you can be quite successful.”
Apple has a history of doing that, Jobs says, noting that Apple was the first company to dump the floppy and later, to adopt USB. “Sometimes when we get rid of things, people call us crazy….But sometimes you just have to pick the things that are going to be the right horse to ride forward….And Flash has had it’s day…but HTML5 is starting emerge….The video looks better and it works better and you don’t need a plug-in to run it. And while 75 percent of the video on the Web may be available in Flash, a lot of it is available in HTML5 as well.”

6:29 pm: What about developers, asks Walt. How are they impacted? Jobs draws a quick parallel to Apple’s HyperCard. “HyperCard washuge in its day,” he says, going on to note that the thousands of apps on the iPhone OS platform are testament to developer involvement.
6:31 pm: Jobs: “We didn’t set out to have a war over Flash. We made a technical decision. And it wasn’t until the iPad that Adobe raised a stink. They came after us….That’s why I wrote “Thoughts on Flash.”…We were getting tired of being trashed by Adobe in the press.”
6:32 pm: Walt: What if people demand Flash. What if they say the iPad is crippled without Flash. “We’re just trying to make great products,” says Jobs. “We don’t think Flash makes a great product, so we’re leaving it out. Instead, we’re going to focus on technologies that are in ascendancy. If we succeed, people will buy them and if we don’t they won’t….And, so far, I have to say, people seem to be liking the iPad. We sell like three iPads a second.”
6:35 pm: Ah! The inevitable lost-iPhone question. Walt quickly recounts the history of the discovery of the iPhone prototype, its revelation on Gizmodo and the subsequent police investigation that involved the seizure of a blogger’s computers. Where do you come down on this, asks Walt. “To make a wireless product work well, you have to test it. And one of our employees was carrying one and there’s a debate about whether it was left in a bar or stolen….And the person who found it decided to sell it…and it turned out this person plugged it into his roommate’s computer and that roommate called the police.”
6:40 pm: Jobs continues, “And the police showed up and took this guy’s computers…and the DA is investigating it…and I don’t know where it well end up.”

6:40 pm: Any comments on the Foxconn suicides which we’ve been hearing so much about, asks Kara. Apple is extraordinarily diligent and rigorous about vetting its manufacturing partners, Jobs answers. “Foxconn is not a sweatshop,” he adds. “They’ve got restaurants and swimming pools….For a factory, it’s a pretty nice factory.”
6:42 pm: Jobs notes that the recent suicides at Foxconn, which number 15 at last count, I think, are still below the national average in the U.S. “But this is very troubling to us,” he says. “So we send over our own people and some outside folks as well, to look into the issue.”
6:44 pm: Walt: You spent a significant portion of your career involved in a platform war with Microsoft (MSFT). And you lost. But now there are new platforms out there and you’re doing quite well on them, as are others–Google (GOOG) and Facebook. So there’s a new platform war going on. Do you see it like that?
“No, we don’t see ourselves in a platform war” says Jobs. “We never saw ourselves in a platform war with Microsoft, either…Maybe that’s why we lost. But we never thought of ourselves in a platform war; we just wanted to make good products.”
And what about Google, asks Walt. The relationship has clearly changed there, hasn’t it? “Well, they’re competing with us,” says Jobs, referring to the mobile space. “We didn’t go into search.”
6:47 pm: Kara: How do you look at Google as a competitor? Eric [Schmidt, Google CEO] was on your board.
Jobs: “We–they–decided to compete with us and got more and more serious.”
Walt circles back, asking if Jobs doesn’t feel betrayed. Jobs, clearly not buying in to this line of questioning, parries: “My sex life is great, how’s yours” he says trying to end it.
6:50 pm: Kara asks if Apple might remove Google from the iPhone and iPad. Jobs says no. Again, he notes that Apple is simply trying to make the best products it can and that the market will decide whose is better. “Right now, we have the better product.”
6:52 pm: Walt wonders why Apple bought Siri, a search company. “I don’t know if I would describe Siri as a search company,” Jobs says. “They’re not in the search area…they’re in the AI area.” Then he adds, a bit vehemently: “We’re not going into search.”
6:53 pm: Walt asks about AT&T (T), whose network continues to face criticism. Jobs: “They’re doing pretty good in some ways and in others they could do better. We meet with them once a quarter. Remember, they deal with way more data traffic than anyone else. And they’re having trouble. But they have the fastest 3G network and they’re improving. I wish they were improving faster….I’m convinced that any other network, had you put the iPhone on it, would have had the same problems.”

6:56 pm: Jobs continues: “We found a way to sell the phone that we wanted to sell and to define it the way we wanted to define it. We were able to change the rules of the game, and that’s what got us excited about the phone business….AT&T took a big leap on us and decided they were going to trust us to do the right thing with the phone. And that’s worked out quite well for both of us.”
The conversation moves to talk of tablets. Jobs notes that tablets had to be created from scratch. They couldn’t use a stylus and they couldn’t use a PC operating system. “Any tablet that uses a stylus is a failure,” he says.
6:59 pm: Walt asks if Apple knew it would build a tablet before it built the iPhone.
Jobs: “I’ll tell you a secret. It began with the tablet. I had this idea about having a glass display, a multitouch display you could type on with your fingers. I asked our people about it. And six months later, they came back with this amazing display. And I gave it to one of our really brilliant UI guys. He got scrolling working and some other things, and I thought, ‘my God, we can build a phone with this!’ So we put the tablet aside, and we went to work on the iPhone.”
7:01 pm: What does the iPad mean for the publishing industry, Kara asks. Is it the savior that some are touting it as?
“I don’t want us to see us descend into a nation of bloggers,” says Jobs. “I think we need editorial oversight now more than ever. Anything we can do to help newspapers find new ways of expression that will help them get paid, I am all for.”
7:03 pm: Jobs adds that he believes people are willing to pay for content and that content providers are not pricing their offerings as aggressively as they should.
7:05 pm: When you did your presentation on the iPad, you described it as a new category of device, says Walt. But in order for it to succeed, people have to feel that it’s worth carrying around. Do you think the tablet will succeed the laptop, he asks.
Jobs seems to believe it will. “The transformation of PC to new form factors like the tablet is going to make some people uneasy because the PC has taken us a long ways,” he says. “The PC is brilliant…and we like to talk about the post-PC era, but it’s uncomfortable.”
7:09 pm: What are your thoughts on content creation on the iPad, Walt asks, noting that some people believe tablets aren’t good devices for content creation.
“Well, why wouldn’t they be good for content creation,” asks Jobs. “It can’t be that the software isn’t powerful enough, because the software is improving….These devices over time are going to grow to do new things.”
What sorts of things, asks Kara.
Productivity apps…video-editing software, says Jobs.

7:12 pm: Now a question about App Store rejections: Isn’t there a downside to Apple’s efforts to protect its customers from porn, malware, etc.
In reply, Jobs first notes that Apple, by supporting HTML5, supports a completely open platform. But it also supports a curated platform–iPhone OS. And that platform has rules. “We approve 95 percent of the apps that are submitted to the App Store every week and we approve them within in seven days.”
So what happened with that political-cartoon app you declined to approve a few weeks ago, asks Walt.
“We have a rule that says you can’t defame people,” says Jobs, noting that political cartoonists by virtue of their profession sometimes defame people. The cartoon app was rejected on those grounds, he adds. “Then we changed the rules…and in the meantime, the cartoonist won a Pulitzer….But he never resubmitted his app. And then someone asked him, ‘Hey why don’t you have an iPhone app?’ He says we rejected it and suddenly, it’s a story in the press….Bottom line is, yes, we sometimes make mistakes…but we correct them….We are doing the best we can, changing the rules when it makes sense. What happens sometimes is that some people lie, we find it, and reject it, and they run to the press, and get their 15 minutes of fame and hope it will get us to change our minds. We take it on the chin, and we move on.”
7:20 pm: Kara: “What do you do all day?”
Jobs: “I have one of the best jobs in the world. I get to hang out with some of the most talented, committed people around and together we get to play in this sandbox and build these cool products….Apple is an incredibly collaborative company. You know how many committees we have at Apple? Zero. We’re structured like a start-up. We’re the biggest start-up on the planet. And we all meet once a week to discuss our business…and there’s tremendous teamwork at the top and that filters down to the other employees…and so what I do all day is meet with teams of people and work on ideas and new problems to come up with new products.”
7:24 pm: Are people willing to tell you that you’re wrong, asks Walt.
“Of course,” Jobs answers. “The best ideas have to win, no matter who has them.”
7:25 pm: What do you imagine the next 10 years of your life is going to be about?
Jobs: When this whole thing with Gizmodo happened, I got a lot of advice from people who said you’ve got to just let it slide…you shouldn’t go after a journalist because they bought stolen property and tried to extort you….And I thought about that and I decided that Apple can’t afford to change its core values and simply let it slide….We have the same core values as when we started, and we come into work wanting to do the same thing today that we wanted to do five years ago.”

7:27 pm: But you are going into new businesses, says Walt, trying to redirect Jobs back to the question at hand or at least comment on any new markets that the company is eyeing. Advertising, for example, with its new iAds initiative.
Jobs concedes that Apple is pursuing new businesses like iAds. But he suggests the main reason it’s doing that is to “make its developers more money.”
7:29 pm: “People are using apps way more than they are using search,” says Jobs. “So if you want to make developers more money, you’ve got to get the ads into apps. But the mobile ads we’ve got today rip you out of the app.”
That “sucks,” Jobs continues. So Apple has figured out a better way to do that.
7:31 pm: A question about privacy. Is privacy looked at differently in Silicon Valley than in the rest of the world?
No, says Jobs. “Silicon Valley is not monolithic….We take privacy very seriously….We do a lot of things to ensure that people understand how their data is being used. That’s why we curate the App Store….Privacy means people know what they’re signing up for–in plain English.”
Q&A
Q: Given the events of the past few years, what would you add to the Stanford graduation speech you gave a few years ago?
A: I’ve no idea. I’d probably just turn up the volume a little bit because the past few years have reminded me how precious life is.
Q: I’d like you to put your Disney hat on for a moment….How do you preserve the value of content?
A: The way that we market movies is undergoing a radical shift. It used to be that you spent a fortune on advertising on TV running your trailers. But now you can advertise on the Web….When we went to the music companies, we said “who is your customer?” And they said, “Best Buy, Tower”…their distribution partners. But that wasn’t their customer. They needed to recognize who their true customer was….So what changed in the music business was not the back end, but the front end. The way that you market to the consumer….The film industry needs to embrace that. And it needs to let people watch the content they want to watch, when they want to watch it and where they want to watch it.”
Q: A complaint about dropped calls on AT&T’s networks. Is someone from Apple working on that?
A: You can bet we’re doing everything we can do….I can tell you what I’m told by reliable people: To make things better, people reallocate spectrum and they do things like increasing backhaul and they put in more robust switches…and things in general, when they start to fix them, get worse before they get better…and if you believe that, things should be getting a lot better real soon.
Q: How is HDCP helping the antipiracy effort?
A: We didn’t invent the stuff. The problem is that Hollywood doesn’t want what happened to the music industry to happen to them. You can’t blame them. But content protection isn’t their business and they’re grasping at straws here. But we’ve got to deal with their restrictions….I feel your pain.
Q: What’s your vision of social gaming?
A: Clearly, iPhone and iPod touch have created a new class of gaming and it’s a subset of casual gaming, but it’s surprising how good the games are. Typical console games cost $40, but on the iPhone, they cost somewhere between free and $10, and gaming on the platform is taking off. We’re trying to do the right things to enable more gaming and social gaming.

Q: Is it time to throw out the interface for TV? Does television need a new human interface.
A: The problem with innovation in the TV industry is the go-to-market strategy. The TV industry has a subsidized model that gives everyone a set top box for free. So no one wants to buy a box. Ask TiVo, ask Roku, ask us… ask Google in a few months. The television industry fundamentally has a subsidized business model that gives everyone a set-top box, and that pretty much undermines innovation in the sector. The only way this is going to change is if you start from scratch, tear up the box, redesign and get it to the consumer in a way that they want to buy it. But right now, there’s no way to do that….The TV is going to lose until there’s a viable go-to-market strategy. That’s the fundamental problem with the industry. It’s not a problem with the technology, it’s a problem with the go-to-market strategy….I’m sure smarter people than us will figure this out, but that’s why we say Apple TV is a hobby.

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[via All Things D , redmond pie

6:29 AM by Unknown · 0